The Various Risks Faced by Businesses

Claudia Humphrey 14/12/2020

Businesses are built by sheer hard work and proper strategizing. Additionally, to maintain a business as a profitable venture, the entrepreneur must remain on top of their game to plan and guide their employees and other parties. However, enterprises face some potential risks that may hinder businesses from attaining their goals. As such, business owners must undertake proper risk management to prevent risky events or reduce their severity.

Here are some of the risks that businesses face:

Reputation Risk

reputation riskCompanies face the risk of ruined reputation due to product failures, unsatisfied or unhappy customers, bad publicity, and even legal suits that taint the business name. Unfortunately, lawsuits like the alleged complicity by Lundin in crimes against international humanitarian law in Sudan can have far-reaching negative impacts both locally and internationally. Besides, social media play a significant role in propagating a negative reputation.

To avoid the possibility of a negative reputation, the company can invest in reputation risk management by regularly monitoring what others are saying about it online and offline. It can then respond appropriately to prevent any bad publicity. Also, the business must avoid offering inferior quality products or services.

Economic Risk

Some changes in the economy affect the business by lowering the customers’ purchasing power, increasing production and operating costs, and in other ways. There may also be positive changes that can boost sales, improve production, and make operations easier. It would be best for companies to take mitigating measures against potential economic risks like rising interest rates. The businesses can save as much as possible to avoid a cash flow crisis and put in place measures to allow operating on lean budgets at all times.

Operational Risk

Operational risk arises from events that can happen internally, externally, or a blend of the two and threaten the business’s continuity. Some examples include natural floods and earthquakes that can lead to business close down or artificial fires. Also, server outages due to power supply issues or technical problems can be classified as an operational risk.

The main challenge with operational risks is that they can make the business experience adverse effects relating to money, time, reputation, and other areas. These risks can be mitigated through having a business continuity plan and staff training. Moreover, taking insurance cover against the various hazards such as fire, floods, and others can help the business to remain operational after any of the events happen.

Businesses also face other risks like financial, compliance, and fraud or security risks. All these risks hamper the optimal productivity of the company.

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